Motorola 1st 100% energy star compliant – important to movement to publicize this information vs. greenwashing, which could be a conflict if one was dubious of EPA program, etc… This is a note about something that came to mind as I was going over the Motorola opportunity. What I mean to convey is that I respect greenwashing as a superior messaging to traditional advertising because it implies that people should care about the issues we care about. There is a long road to building solid/comprehensive understanding of these issues. I recognize my impatience for progress and understand that I should instead take a deep breath and, essentially, embrace greenwashing. Not only is it recognition from companies that the issues are important, but it increases public awareness at some level, which is the first step. I invite you to convince me otherwise, just in case I'm embracing a straw man :-)