How can you trust the company selling you the product to provide you with an objective message about how green they are when they know you want them to be green? How could you rely on them to provide reliable information without inviting the scrutiny of their stakeholders, not just their shareholders? ExxonMobil, Shell, BP, and others posted record earnings per share in recent quarters. Perhaps the public would be more content with the news if these companies indicated a willingness to fund health care programs to counteract the ill-effects of the use of their products. As long as such externalities exist, the shareholder focus will prevail and stakeholders without ownership, without shares of the company, will be left with nothing. Worse, they will bear the burden of the externalities without the cushion of returns from share value increase. Even small shareholders cannot justify approval of the company's behavior as a corporate citizen; if I own 10 shares that increase 100% in value, unless they're Berkshire Hathaway ballpark shares, cashing them in will not likely cover long term cancer treatment or asthma medications, won't bring back destroyed ocean life or restore devastated ecosystems, won't stabilize major violent geopolitical conflicts (known by some as "wars")…